With the introduction of PlayPlaces in 1976, McDonald’s™ offered something to our customers other quick service restaurants did not - - a fun and safe environment for children to play. As a result, McDonald’s™ became a destination for families with children.
Being our customers’ “favorite place and way to eat” means having restaurants that are modern, welcoming, inviting, and fun. Our PlayPlaces are an integral part of this effort.
Our vision moving forward is to strengthen our leadership position by creating new, modern play spaces that deliver McDonald’s™ fun for our important family audience.